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Fresh food product innovators.

Westie Food Group. Fresh chilled food product innovators. Manufacturing, marketing and distributing affordable savouries, family meal solutions and ready to eat snacks for New Zealand families.

Westie Food Group is the new name for The Natural Food Company. Under the ownership and guidance of Stefan Crooks, Owner and Managing Director, the business has expanded significantly.

The company is #4 in the overall New Zealand meals and snack categories and #2 in the savouries category.

Business growth was based on its established  La Baguette range of fresh, chilled savouries and quiches. The company has raised the profile and presentation of the La Baguette brand, expanding sales. This growth has enabled the company to use its chilled food knowledge and expertise to create and market new products with a focus on increased production capacity, product innovation, developing product niches and alternative marketing channels.

The company identified an opportunity in savoury market to position the category in a new and fresh way. The result was the highly successful Westie range which is promoted using a 'Community Connect' marketing programme involving sports clubs and school sports.

The strength of the company lies in its ability to identify market opportunities, create new products and deliver these extremely quickly to market using innovative marketing techniques. 

Westie Food Group continues its growth plan with the acquisition of the existing manufacturing plant and a $2.5 million building and equipment upgrade.

​“The company has achieved a 37% growth year on year and we are still having fun”
​Stefan Crooks, Managing Director.