La Baguette is the company’s original product range with high brand awareness and recall in New Zealand supermarket chains. The brand has undergone a rationalisation of product sku's, packaging format and visual presentation.
Strong, appealing packaging convinced supermarket Category Managers to provide wider product shelf facings at point of sale.
La Baguette Deli Quiche sales continue to grow with Countdown recently achieving 15,000 quiches sold in one month.
Spinach & Ricotta
Bacon & Mozzarella
Spinach & Feta
Ham & Cheese
The La Baguette relaunch formed a springboard for adding new brands to the shelf layout.